{"id":21322,"date":"2019-09-24T09:49:14","date_gmt":"2019-09-24T08:49:14","guid":{"rendered":"https:\/\/www.declic-communication.com\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/"},"modified":"2022-01-06T10:58:01","modified_gmt":"2022-01-06T09:58:01","slug":"les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/","title":{"rendered":"Littles indicators to follows if you want to know if your strategy in social media works well."},"content":{"rendered":"<p>Using social media as an enterprise or a firm is now pretty common. But that alone isn\u2019t enough. Communicating with social media require <strong>setting up a real strategy\u00a0<\/strong>: planned post, an editorial line, choice of different social media\u2026 Also, if you want to know if your strategy is good, it is necessary to follow really closely those different <strong>indicator of perfomance (KPIs\u00a0: Key Perfomance Indicators). <\/strong>Those different sort of indicator allows you to aim at various location.<\/p>\n<ul>\n<li>Reputation<\/li>\n<li>Acceptance<\/li>\n<li>Engagement<\/li>\n<li>Convertion<\/li>\n<\/ul>\n<p><strong>Reputation\u00a0:<\/strong><\/p>\n<p>Social medias allows you to <strong>enlarge your brand image and your reputation.<\/strong><\/p>\n<p>To check if your strategy works well, you can observe\u00a0:<\/p>\n<ul>\n<li>Number of fans reacting to your post (comments and organic reach of your post)<\/li>\n<li>Number of mention using your account by other users (Hashtags, reference, re-tweet, upvotes\u2026)<\/li>\n<li>Number of visit on your website that you have type the adress in your bio.<\/li>\n<\/ul>\n<p><strong>Acceptance\u00a0:<\/strong><\/p>\n<p>It is absolutly essential to expand your community on social medias in order to <strong>increase your visibility and your audience.<\/strong><\/p>\n<p>To check if you strategy works well, you can observe\u00a0:<\/p>\n<ul>\n<li>Number of likes on your different post or the number of followers on each different social media<\/li>\n<li>Progress of your community. You can check the difference of followers betwenn each month for each of your social medias account.<\/li>\n<li>In case of sponsorised campaign, Watch out about your acquisition cost.<\/li>\n<\/ul>\n<p><strong>Engagement\u00a0:<\/strong><\/p>\n<p>Engagement is the number of time where others users worked on your post (like, comments,share\u2026). It is fundamental to consider the different type of interaction <strong>to discern your fans opinion<\/strong> on your brand, product, or institution.<\/p>\n<p>To check if you strategy works well, you can observe\u00a0:<\/p>\n<ul>\n<li>Number of interaction (likes, shar, comments\u2026)<\/li>\n<li>Growth rate of those interaction<\/li>\n<li>Rate of answers made by the questions on social medias.<\/li>\n<li>Comment\u2019s feelings<\/li>\n<li>Lost of followers<\/li>\n<\/ul>\n<p><strong>Conversion\u00a0:<\/strong><\/p>\n<p>Of course your pr\u00e9sence on social media have a meaning\u00a0: <strong>to convert potential customers to a real customer. <\/strong>You need to give them the reason to approach your brand and go over the social medias.<\/p>\n<p>To check if you strategy works well, you can observe\u00a0:<\/p>\n<ul>\n<li>Traffic on your website coming of social media, with Google Analytics.<\/li>\n<li>Rate of click on a link that you posted.<\/li>\n<\/ul>\n<p>Now you just have to choose yours KPIs by priorities <b>in function of your different goals.<\/b> <b>Choosing an intelligent and rigorous strategie, and being active on all of your posts<\/b> will be the key of your break-trough on social media\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using social media as an enterprise or a firm is now pretty common. But that alone isn\u2019t enough. Communicating with social media require setting up a real strategy\u00a0: planned post, an editorial line, choice of different social media\u2026 Also, if you want to know if your strategy is good, it is necessary to follow really [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-21322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Littles indicators to follows if you want to know if your strategy in social media works well. - D\u00e9clic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Littles indicators to follows if you want to know if your strategy in social media works well. - D\u00e9clic Communication\" \/>\n<meta property=\"og:description\" content=\"Using social media as an enterprise or a firm is now pretty common. But that alone isn\u2019t enough. Communicating with social media require setting up a real strategy\u00a0: planned post, an editorial line, choice of different social media\u2026 Also, if you want to know if your strategy is good, it is necessary to follow really [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"D\u00e9clic Communication\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T08:49:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-06T09:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2019\/09\/kpis-indicateur-reseaux-sociaux.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lise BRAUN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lise BRAUN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/\"},\"author\":{\"name\":\"Lise BRAUN\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/c2bd6861d770a7ec06e53fbfab6d53ff\"},\"headline\":\"Littles indicators to follows if you want to know if your strategy in social media works well.\",\"datePublished\":\"2019-09-24T08:49:14+00:00\",\"dateModified\":\"2022-01-06T09:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/les-indicateurs-a-suivre-pour-connaitre-la-performance-de-votre-strategie-sur-les-reseaux-sociaux\/\",\"name\":\"Littles indicators to follows if you want to know if your strategy in social media works well. - 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