{"id":22086,"date":"2020-06-30T10:08:06","date_gmt":"2020-06-30T09:08:06","guid":{"rendered":"https:\/\/www.declic-communication.com\/entreprises-collectivites-associations-donnez-un-coup-de-jeune-a-votre-identite-visuelle\/"},"modified":"2022-01-06T10:57:59","modified_gmt":"2022-01-06T09:57:59","slug":"entreprises-collectivites-associations-donnez-un-coup-de-jeune-a-votre-identite-visuelle","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/entreprises-collectivites-associations-donnez-un-coup-de-jeune-a-votre-identite-visuelle\/","title":{"rendered":"Companies, communities, associations, give your visual identity a facelift!"},"content":{"rendered":"<p>Several reasons <strong>can make you want to modify or change your logo<\/strong>: the company, the community or the association is undergoing a major change (management, team&#8230;), it is facing an important change of strategy, its logo is outdated or it simply wants to align itself with its competitors. <strong>The modifications of a logo reflect the evolution of the life of the company, the community or the association.<\/strong><\/p>\n<p>The purpose of a change in visual identity is to refresh its image, to appeal to a new target group or to announce an important event. <strong>It is not only companies that are concerned by these changes, associations and communities are also undergoing major changes (change of team, new strategy &#8230;) and must remain in tune with the times.<\/strong><\/p>\n<p>A logo <strong>must meet 8 main criteria<\/strong>:<\/p>\n<ul>\n<li>b adapted to your activity<\/li>\n<li>be unique and distinctive<\/li>\n<li>be legible<\/li>\n<li>be simple, based on the essentials<\/li>\n<li>be memorable<\/li>\n<li>be durable and timeless<\/li>\n<li>be declined on all supports<\/li>\n<li>have relevant colours<\/li>\n<\/ul>\n<p>To learn more about the characteristics of a good logotype<strong>, you can consult our <a href=\"https:\/\/www.declic-communication.com\/creation-nom-identite-visuelle\/\">page &#8220;Creating a name and visual identity&#8221;<\/a><\/strong><\/p>\n<p>At D\u00e9clic Communication, <strong>we offer 2 solutions to rejuvenate your visual identity:<\/strong><\/p>\n<ul>\n<li><strong>The Lifting of your logo<\/strong> (we keep the base of your logo while modernizing it)<\/li>\n<li><strong>The creation of a new logo<\/strong> (we completely change your logo)<\/li>\n<\/ul>\n<p>Our team accompanies you to renew your image, <strong>give it pep and show the important evolutions of your company, community or association<\/strong>.<\/p>\n<p>The logo, <strong>if it is well done, has a life span of between 8 and 10 years<\/strong>. Moreover, with the evolution of technologies, it is nowadays advised to have a logo adaptable to all types of devices (telephone, tablet, computer&#8230;). <strong>Creating or redesigning a logo requires a certain know-how because it must convey the right message, the right emotions and the right values while respecting the criteria mentioned above<\/strong>. <strong>Therefore, it is preferable to entrust this mission to a specialized agency<\/strong>.<\/p>\n<p>D\u00e9clic Communication has <strong>more than 30 years of experience in the creation of visual identity<\/strong>, <strong><a href=\"https:\/\/www.declic-communication.com\/contact\/\">contact us!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several reasons can make you want to modify or change your logo: the company, the community or the association is undergoing a major change (management, team&#8230;), it is facing an important change of strategy, its logo is outdated or it simply wants to align itself with its competitors. The modifications of a logo reflect the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-22086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Companies, communities, associations, give your visual identity a facelift! - D\u00e9clic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.declic-communication.fr\/en\/entreprises-collectivites-associations-donnez-un-coup-de-jeune-a-votre-identite-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies, communities, associations, give your visual identity a facelift! - D\u00e9clic Communication\" \/>\n<meta property=\"og:description\" content=\"Several reasons can make you want to modify or change your logo: the company, the community or the association is undergoing a major change (management, team&#8230;), it is facing an important change of strategy, its logo is outdated or it simply wants to align itself with its competitors. 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