{"id":27708,"date":"2019-09-18T13:40:06","date_gmt":"2019-09-18T11:40:06","guid":{"rendered":"https:\/\/www.declic-communication.fr\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/"},"modified":"2022-03-22T16:11:08","modified_gmt":"2022-03-22T15:11:08","slug":"les-secrets-des-couleurs-dans-la-communication-visuelle-2","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/","title":{"rendered":"The secrets of colours in visual communication"},"content":{"rendered":"

You are creating your company and you don\u2019t know what colour to choose to represent it?<\/strong> Don\u2019t panic, D\u00e9clic Communication gives you a few tips. In visual communication, each colour has its own meaning, represents values and is suitable for a certain sector of activity<\/strong>! We are going to reveal all their secrets to you…<\/p>\n

To begin with, when you want to define a colour code for your corporate identity<\/strong>, ask yourself what image you want to convey and what your company\u2019s values are. Your colours should reinforce your corporate identity and message<\/strong>, not contradict them.<\/p>\n

Wherever we come from, we all associate colours with emotions or values<\/strong>, but these codes change from one culture to another. Here, we will present the meanings of the main colours in Western cultures:<\/strong><\/p>\n

Blue<\/strong>:<\/p>\n

This colour evokes truth, confidence, but also freedom and travel. It is often used in the fields of IT, aeronautics and tourism.<\/p>\n

Violet<\/strong>:<\/p>\n

Purple evokes dreams and imagination. This colour is widely used in the fields of art and culture.<\/p>\n

Red<\/strong>:<\/p>\n

As you probably know, red is associated with love and passion, but it can also represent danger. It is a colour that is often associated with cars, restaurants and sports.<\/p>\n

Yellow<\/strong>:<\/p>\n

To represent joy, good humour or humour, choose yellow! But it should be used sparingly as it can also evoke betrayal.<\/p>\n

Green<\/strong>:<\/p>\n

Green is a symbol of growth, naturalness and good health. You can use it in the environment, finance and health.<\/p>\n

Orange<\/strong>:<\/p>\n

This colour evokes the values of creativity. It is mostly used in the communication or sales sector.<\/p>\n

Pink<\/strong>:<\/p>\n

Pink is the colour par excellence that evokes romanticism, femininity and childhood. It also expresses softness, greed and youth.<\/p>\n

Brown<\/strong>:<\/p>\n

This colour is associated with earth, wood and comfort. Brown is widely present in the cultural, culinary environment or to represent sustainable development and local products.<\/p>\n

Gold<\/strong>:<\/p>\n

If you are in the perfume or jewellery business the most consistent colour is gold. It represents prestige, luxury and wealth.<\/p>\n

White<\/strong>:<\/p>\n

White suggests purity, cleanliness and perfection. It is a very useful colour to accompany all the others.<\/p>\n

Black<\/strong>:<\/p>\n

Finally, black represents mystery, rigour and elegance. It is a colour that is widely used in film, photography, and generally in the high-end world.<\/p>\n

In conclusion, do not neglect the visual aspect of colours when creating your identity. They have a real impact on the attention and perception of the public. D\u00e9clic Communication will help you to develop your visual identity.<\/p>\n","protected":false},"excerpt":{"rendered":"

You are creating your company and you don\u2019t know what colour to choose to represent it? Don\u2019t panic, D\u00e9clic Communication gives you a few tips. In visual communication, each colour has its own meaning, represents values and is suitable for a certain sector of activity! We are going to reveal all their secrets to you… […]<\/p>\n","protected":false},"author":5,"featured_media":27709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-27708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-declic-anglais"],"yoast_head":"\nThe secrets of colours in visual communication - D\u00e9clic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The secrets of colours in visual communication - D\u00e9clic Communication\" \/>\n<meta property=\"og:description\" content=\"You are creating your company and you don\u2019t know what colour to choose to represent it? Don\u2019t panic, D\u00e9clic Communication gives you a few tips. In visual communication, each colour has its own meaning, represents values and is suitable for a certain sector of activity! We are going to reveal all their secrets to you… […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\" \/>\n<meta property=\"og:site_name\" content=\"D\u00e9clic Communication\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T11:40:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T15:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2019\/09\/couleur-communication-visuelle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lise BRAUN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lise BRAUN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\"},\"author\":{\"name\":\"Lise BRAUN\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/c2bd6861d770a7ec06e53fbfab6d53ff\"},\"headline\":\"The secrets of colours in visual communication\",\"datePublished\":\"2019-09-18T11:40:06+00:00\",\"dateModified\":\"2022-03-22T15:11:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#organization\"},\"articleSection\":[\"Blog D\u00e9clic anglais\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\",\"name\":\"The secrets of colours in visual communication - D\u00e9clic Communication\",\"isPartOf\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#website\"},\"datePublished\":\"2019-09-18T11:40:06+00:00\",\"dateModified\":\"2022-03-22T15:11:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.declic-communication.fr\/en\/?page_id=37043\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The secrets of colours in visual communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#website\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/\",\"name\":\"D\u00e9clic Communication\",\"description\":\"Agence conseil en communication et publicit\u00e9 \u00e0 Saint-Avold en Moselle\",\"publisher\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.declic-communication.fr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#organization\",\"name\":\"D\u00e9clic Communication\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2023\/10\/logo-declic-communication.svg\",\"contentUrl\":\"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2023\/10\/logo-declic-communication.svg\",\"width\":600,\"height\":250,\"caption\":\"D\u00e9clic Communication\"},\"image\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/c2bd6861d770a7ec06e53fbfab6d53ff\",\"name\":\"Lise BRAUN\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The secrets of colours in visual communication - D\u00e9clic Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/","og_locale":"en_US","og_type":"article","og_title":"The secrets of colours in visual communication - D\u00e9clic Communication","og_description":"You are creating your company and you don\u2019t know what colour to choose to represent it? Don\u2019t panic, D\u00e9clic Communication gives you a few tips. In visual communication, each colour has its own meaning, represents values and is suitable for a certain sector of activity! We are going to reveal all their secrets to you… […]","og_url":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/","og_site_name":"D\u00e9clic Communication","article_published_time":"2019-09-18T11:40:06+00:00","article_modified_time":"2022-03-22T15:11:08+00:00","og_image":[{"width":900,"height":636,"url":"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2019\/09\/couleur-communication-visuelle.jpg","type":"image\/jpeg"}],"author":"Lise BRAUN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lise BRAUN","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/#article","isPartOf":{"@id":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/"},"author":{"name":"Lise BRAUN","@id":"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/c2bd6861d770a7ec06e53fbfab6d53ff"},"headline":"The secrets of colours in visual communication","datePublished":"2019-09-18T11:40:06+00:00","dateModified":"2022-03-22T15:11:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/"},"wordCount":424,"publisher":{"@id":"https:\/\/www.declic-communication.fr\/en\/#organization"},"articleSection":["Blog D\u00e9clic anglais"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/","url":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/","name":"The secrets of colours in visual communication - D\u00e9clic Communication","isPartOf":{"@id":"https:\/\/www.declic-communication.fr\/en\/#website"},"datePublished":"2019-09-18T11:40:06+00:00","dateModified":"2022-03-22T15:11:08+00:00","breadcrumb":{"@id":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.declic-communication.fr\/en\/les-secrets-des-couleurs-dans-la-communication-visuelle-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.declic-communication.fr\/en\/?page_id=37043"},{"@type":"ListItem","position":2,"name":"The secrets of colours in visual communication"}]},{"@type":"WebSite","@id":"https:\/\/www.declic-communication.fr\/en\/#website","url":"https:\/\/www.declic-communication.fr\/en\/","name":"D\u00e9clic Communication","description":"Agence conseil en communication et publicit\u00e9 \u00e0 Saint-Avold en Moselle","publisher":{"@id":"https:\/\/www.declic-communication.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.declic-communication.fr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.declic-communication.fr\/en\/#organization","name":"D\u00e9clic Communication","url":"https:\/\/www.declic-communication.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.declic-communication.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2023\/10\/logo-declic-communication.svg","contentUrl":"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2023\/10\/logo-declic-communication.svg","width":600,"height":250,"caption":"D\u00e9clic Communication"},"image":{"@id":"https:\/\/www.declic-communication.fr\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/c2bd6861d770a7ec06e53fbfab6d53ff","name":"Lise BRAUN","url":"https:\/\/www.declic-communication.fr\/en\/"}]}},"_links":{"self":[{"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/posts\/27708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/comments?post=27708"}],"version-history":[{"count":0,"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/posts\/27708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/media\/27709"}],"wp:attachment":[{"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/media?parent=27708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/categories?post=27708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.declic-communication.fr\/en\/wp-json\/wp\/v2\/tags?post=27708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}