{"id":29615,"date":"2022-02-23T11:47:52","date_gmt":"2022-02-23T10:47:52","guid":{"rendered":"https:\/\/www.declic-communication.fr\/comment-choisir-les-reseaux-sociaux-adaptes-a-votre-activite\/"},"modified":"2022-03-22T16:36:37","modified_gmt":"2022-03-22T15:36:37","slug":"comment-choisir-les-reseaux-sociaux-adaptes-a-votre-activite","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/comment-choisir-les-reseaux-sociaux-adaptes-a-votre-activite\/","title":{"rendered":"How to choose the right social networks for your business?"},"content":{"rendered":"\t\t
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Today, social networks are part of our daily lives. They have become indispensable tools for communicating, getting information, sharing information, expressing opinions, etc.<\/p>

The digital 2021 report<\/a> indicates that 76% of the French population use social networks:<\/strong> just over three out of four French people<\/strong>! Still according to this report, no less than 30% of French internet users systematically go on these platforms to find out about companies, brands, communities, etc.\u00a0<\/p>

The adoption of social networks for information or communication is therefore continuing to accelerate! A symbol of this dynamic is the appearance of numerous networks that are shaking up the codes, such as TikTok. Granted, it’s not easy to keep up with all the developments.<\/p>

Moreover, the use of social networks<\/strong> differs enormously<\/strong> according to the profiles of its users. Individuals or professionals, SMEs or large companies: so many profiles with such different objectives…<\/p>

Our D\u00e9clic digital experts give you their advice on how to choose the right social networks for your business.<\/strong><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why be present on social networks?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The right message<\/strong> coupled with the right network<\/strong>, this is the equation to develop your business<\/strong>. Having a presence on social networks opens up many opportunities.<\/strong><\/p>

First of all, it allows you to promote your brand, your company, your association or your community<\/strong> to your customers and prospects. Social networks are great tools for reinforcing your image<\/strong> by engaging in direct dialogue with your customers, disseminating information and creating a link with them.<\/p>

In addition to working on your image and visibility, you can also increase your notoriety<\/strong>. They allow you to reach more prospects and thus help to improve your web referencing.<\/p>

Finally, it is also a way to collect opinions that will help you improve<\/strong> your services and products<\/strong>.<\/p>

The challenge is to choose the platforms that will reach the right targets at the right time in the right place<\/strong>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Criteria for choosing your social networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your field of activity remains the key<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your sector of activity<\/strong> is one of the first criteria to take into account when selecting your social networks.<\/p>

Generally speaking, social networks such as Instagram, Pinterest or YouTube<\/strong> are considered to be particularly suitable for the fashion, decoration, travel or restaurant<\/strong> sectors. Indeed, these networks allow to put forward visuals<\/strong> which are very important in these sectors.<\/p>

More generalist, Facebook<\/strong> is used more by service companies, retailers and institutions<\/strong>. In 2021, it remains the most used social network<\/a> in France.<\/p>

For companies operating in a niche sector, LinkedIn and Twitter<\/strong> are indicated. Indeed, these two networks allow you to establish your expertise<\/strong> in a field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Define your objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before you start using social networks, it is essential to define your objectives<\/strong>. This is a prerequisite for making the right choice.<\/strong><\/p>

Here is a short list of possible objectives (not exhaustive) concocted by our experts:<\/p>