{"id":29678,"date":"2022-03-17T16:21:38","date_gmt":"2022-03-17T15:21:38","guid":{"rendered":"https:\/\/www.declic-communication.fr\/?p=29678"},"modified":"2022-03-22T16:53:21","modified_gmt":"2022-03-22T15:53:21","slug":"3-actions-pour-augmenter-votre-visibilite-sur-le-web","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/","title":{"rendered":"3 actions to increase your visibility on the web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29678\" class=\"elementor elementor-29678\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3051b39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3051b39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec33e6\" data-id=\"3ec33e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2897fd elementor-widget elementor-widget-text-editor\" data-id=\"e2897fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the digital age, <strong>the digital transformation<\/strong> of companies has become a necessity. They must click. At the heart of performance is now the concept of <strong>visibility<\/strong>!<\/p>\n<p><strong>Being visible on the web is a considerable asset in order to make yourself known to your prospects and develop your turnover.<\/strong><\/p>\n<p>To increase visibility, it is necessary to target priority actions. To do this, three complementary methods exist:\u00a0<\/p>\n<ul>\n<li><strong>Referential<\/strong>: this method consists of highlighting your website on the various search engines.<\/li>\n<li><strong>Editorial<\/strong>: the aim is to publish relevant content on the web.<\/li>\n<li><strong>Community<\/strong>: this is based on a network of Internet users who will communicate about your company.<\/li>\n<\/ul>\n<p>To stop playing hide-and-seek with your customers, our D\u00e9clic Communication team has come up with three actions you can take to increase your visibility on the web!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db52800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db52800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc5ea8\" data-id=\"7bc5ea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b449251 elementor-widget elementor-widget-heading\" data-id=\"b449251\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Invest in a professional and up-to-date website based on essential functions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b43f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b43f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd5159\" data-id=\"9bd5159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-044b5c0 elementor-widget elementor-widget-text-editor\" data-id=\"044b5c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your website is the number one asset of your <strong>visibility<\/strong>! Today, no less than 90% of your<a href=\"https:\/\/www.definitions-marketing.com\/definition\/parcours-d-achat\/#:~:text=Le%20parcours%20d'achat%20est,un%20produit%20ou%20service%20donn%C3%A9.&amp;text=Pour%20des%20achats%20impliquants%2C%20le,peut%20parfois%20%C3%AAtre%20tr%C3%A8s%20long.\"> customers&#8217; buying journey<\/a> takes place on the web. It is therefore absolutely necessary to have this tool that gives your business 24\/7 visibility.\u00a0<\/p>\n<p>You must pay great attention to its <strong>quality<\/strong>! It must be attractive to your visitors. Poorly designed, by handymen or amateurs who do not have the essential skills, it can quickly have the opposite effect by repelling your customers.<\/p>\n<p>Your site is your shop <strong>window<\/strong>: it must present your activity, your commercial offers, inform your prospects and guide the Internet user towards a purchase. For example, a landing page should convert visitors into leads.<\/p>\n<p>If you have the necessary budget, we recommend the creation of a <strong>professional site<\/strong> by an agency composed of <strong>experts who add up the skills<\/strong>. This is an unavoidable <strong>strategic investment<\/strong> to develop your business. It will avoid unpleasant surprises. If necessary, <strong>certain aids exist<\/strong>, our professionals can assist you in your requests.<\/p>\n<p>Indeed, the creation of a professional website cannot be improvised. It requires skills and know-how in areas such as communication, marketing, graphic design, IT and referencing. The difference between a professional website and a &#8220;do-it-yourself&#8221; website will always remain visible.\u00a0<\/p>\n<p>With several hundred references, our team of competent and trained professionals will accompany your web project from A to Z! Discover our service by following this link: <a href=\"https:\/\/www.declic-communication.com\/creation-programmation-site-internet\/\">create an efficient professional website.<\/a> \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eac9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eac9ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c559e3b\" data-id=\"c559e3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c0b6b6 elementor-widget elementor-widget-heading\" data-id=\"3c0b6b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop your presence on social networks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c38ef1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c38ef1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a38313\" data-id=\"0a38313\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af442b elementor-widget elementor-widget-text-editor\" data-id=\"1af442b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The second way to increase your visibility on the internet is to use <strong>social networks<\/strong>. Communicating on these platforms allows you to benefit from considerable advantages: disseminating information, developing your community, creating a direct relationship with your customers, etc. These new channels, which are becoming more and more numerous, emphasise <strong>content sharing and interactivity between users<\/strong>.<\/p>\n<p>To choose the right social networks, we recommend our latest article: (link to 1st article).<\/p>\n<p>Creating a business page or a business account is completely free. This will allow your company to become known more quickly. However, maintaining your social networks requires <strong>considerable resources and takes time.<\/strong><\/p>\n<p>You can therefore <a href=\"https:\/\/www.declic-communication.com\/community-management\/\">call on professionals<\/a> to delegate this task. You can then fully concentrate on your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca9e4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca9e4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aebde5\" data-id=\"7aebde5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69bf9d elementor-widget elementor-widget-heading\" data-id=\"c69bf9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create your Google my Business form<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd2e838 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd2e838\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd64b63\" data-id=\"bd64b63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b204d elementor-widget elementor-widget-text-editor\" data-id=\"08b204d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Google My Business (GMB) listing is an essential tool for developing your visibility on the web. It is a totally free solution that can be set up with <a href=\"https:\/\/www.google.com\/intl\/fr_fr\/business\/\">Google My Business<\/a>. The D\u00e9clic team will help you with this process.<\/p>\n<p>The tool improves your referencing on Google during a <strong>local search<\/strong>. It is therefore ideal for all <strong>local shops and craftsmen<\/strong> such as restaurants, delicatessens, fashion shops, toy shops, or bookshops.\u00a0<\/p>\n<p>For example, if you search for &#8220;restaurant Saint-Avold&#8221;, a Google Maps map will appear on the first page of Google results. This map shows the presence of restaurants located in the city of Nabor. When you click on one of the links, the Google My Business card appears with all the information about the establishment: address, opening hours, telephone number, website, customer reviews, photos, description of services, etc. The reviews received are a source of <strong>credibility<\/strong> for your prospects.<\/p>\n<p>You will also be able to explain your activity, note your relevant keywords, and thus optimise the appearance of your website in local search results!<\/p>\n<p>So don&#8217;t neglect your Google My Business listing!\u00a0 It is for all businesses, regardless of their size in terms of staff or turnover. Think about it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fbce95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fbce95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e70ba7\" data-id=\"2e70ba7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b1a9a elementor-widget elementor-widget-text-editor\" data-id=\"01b1a9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adopting a professional website, developing your social networks and creating your Google My Business listing are three of the most effective actions to <strong>increase your visibility<\/strong> on the web! They will allow you to be known by a wider audience.\u00a0<\/p>\n<p>To start developing your visibility on the internet, you can <a href=\"https:\/\/www.declic-communication.com\/demande-de-rendez-vous\/\">contact our team<\/a> now. Our experts will develop an <strong>effective web strategy<\/strong> for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the digital age, the digital transformation of companies has become a necessity. They must click. At the heart of performance is now the concept of visibility! Being visible on the web is a considerable asset in order to make yourself known to your prospects and develop your turnover. To increase visibility, it is necessary [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":29502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-29678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-declic-anglais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 actions to increase your visibility on the web - D\u00e9clic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 actions to increase your visibility on the web - D\u00e9clic Communication\" \/>\n<meta property=\"og:description\" content=\"In the digital age, the digital transformation of companies has become a necessity. They must click. At the heart of performance is now the concept of visibility! Being visible on the web is a considerable asset in order to make yourself known to your prospects and develop your turnover. To increase visibility, it is necessary [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/\" \/>\n<meta property=\"og:site_name\" content=\"D\u00e9clic Communication\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T15:21:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T15:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2022\/03\/augmenter-visibilite-web-declic-communication.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"598\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lise BRAUN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lise BRAUN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/\"},\"author\":{\"name\":\"Lise BRAUN\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/c2bd6861d770a7ec06e53fbfab6d53ff\"},\"headline\":\"3 actions to increase your visibility on the web\",\"datePublished\":\"2022-03-17T15:21:38+00:00\",\"dateModified\":\"2022-03-22T15:53:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#organization\"},\"articleSection\":[\"Blog D\u00e9clic anglais\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/3-actions-pour-augmenter-votre-visibilite-sur-le-web\/\",\"name\":\"3 actions to increase your visibility on the web - 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They must click. At the heart of performance is now the concept of visibility! Being visible on the web is a considerable asset in order to make yourself known to your prospects and develop your turnover. 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