{"id":30234,"date":"2019-07-08T08:15:00","date_gmt":"2019-07-08T06:15:00","guid":{"rendered":"https:\/\/www.declic-communication.fr\/celiance\/"},"modified":"2022-03-28T10:54:12","modified_gmt":"2022-03-28T08:54:12","slug":"celiance","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/celiance\/","title":{"rendered":"C\u00e9liance"},"content":{"rendered":"\t\t
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Merge and rise<\/h1>

After 10 years of existence, Cap Audit and Cap D\u00e9cision, companies specialising in independent expertise, consulting and auditing<\/strong>, have reinvented themselves and decided to merge!<\/p>

New name, new visual identity, new logo, new strategy and new website<\/strong>! This is the birth of C\u00e9liance, the momentum of your projects.<\/p>

The D\u00e9clic team accompanied the company from A to Z in its change of direction. Our main objectives? To develop a unique strategy and identity<\/strong> and to create a memorable announcement event!<\/strong><\/p>

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Elaboration of a new identity<\/h1>

The birth of C\u00e9liance is the result of a reflexion and of several creativity sessions hold in collaboration with our client.\u00a0<\/p>

This new name is inspiring of a few key words : \u00a0to rise, to soar, the alliance, the elevation…<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The identity is concluded by a well thought-out logotype<\/h1>

The symbolism of the image represents a springboard to success<\/strong> as well as the human<\/strong>. Indeed, the springboard can also be seen as raised arms and represents a happy and welcoming person. The colours orange and blue<\/strong> coming together are a sign of a true alliance<\/strong> between the Celia experts and the entrepreneurs who use their services.<\/p>

The colours used also have their own meanings. Blue represents serenity and confidence<\/strong>. Indeed, the C\u00e9liance team helps its clients to emerge from turbulence, to become market leaders or to aspire to tranquillity. The orange refers to the creativity of the company, which always provides solutions with high added value<\/strong>.<\/p>

The whole logo therefore inspires elevation, success, mutual aid and alliance<\/strong>, the new dimensions adopted by C\u00e9liance<\/p>

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Declination of the new
visual identity<\/h1>

In order to respect the new graphic charter of C\u00e9liance, our web team developed their new website. All the communication media also adopted a new design<\/strong> to match the company\u2019s new identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00abEmbark
to a new course\u00bb.<\/h1>

During the various creativity sessions we used our \u00abcreative attitude\u00bb<\/strong> to find an original and bold way to announce the company\u2019s change of identity to their various employees. The solution? An Escape Game type puzzle game, created and hosted by our team at the 4 brand launch parties<\/strong> in Metz, Paris, Luxembourg and Saint-Dizier.<\/p>

The guests competed in teams to discover the company\u2019s new identity first. This \u00abEmbark on a new course\u00bb<\/strong> game, a regatta race full of mysteries, allowed the company to unveil their new identity and strategy in a collaborative<\/strong>, personalised and unique way. Our team created the scenario<\/strong>, the riddles<\/strong>, the materials<\/strong> (envelopes, riddle cards, maps…), and the adhesive textile badges<\/strong> for the game. The kits for the 4 evenings were also prepared by us. An emailing<\/strong>, designed by our experts, allowed us to communicate about these exceptional evenings. For the registrations, we developed a customised online registration system<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"escape-game-celiance3\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Soiree-Lancement-Celiance-110\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Identit\u00e9 visuelle<\/p>\n","protected":false},"author":1,"featured_media":24934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-30234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets-anglais"],"yoast_head":"\nC\u00e9liance - D\u00e9clic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.declic-communication.fr\/en\/celiance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e9liance - D\u00e9clic Communication\" \/>\n<meta property=\"og:description\" content=\"Identit\u00e9 visuelle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.declic-communication.fr\/en\/celiance\/\" \/>\n<meta property=\"og:site_name\" content=\"D\u00e9clic Communication\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-08T06:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-28T08:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.declic-communication.fr\/wp-content\/uploads\/2019\/07\/vignette-une-celiance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beno\u00eet BOUR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beno\u00eet BOUR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/celiance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/celiance\/\"},\"author\":{\"name\":\"Beno\u00eet BOUR\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#\/schema\/person\/7086cb587863f716ff83758b993e7082\"},\"headline\":\"C\u00e9liance\",\"datePublished\":\"2019-07-08T06:15:00+00:00\",\"dateModified\":\"2022-03-28T08:54:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/celiance\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\/\/www.declic-communication.fr\/en\/#organization\"},\"articleSection\":[\"Projets Anglais\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.declic-communication.fr\/en\/celiance\/\",\"url\":\"https:\/\/www.declic-communication.fr\/en\/celiance\/\",\"name\":\"C\u00e9liance - 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