{"id":31055,"date":"2022-06-27T16:36:38","date_gmt":"2022-06-27T14:36:38","guid":{"rendered":"https:\/\/www.declic-communication.fr\/is-it-necessary-to-go-through-rebranding\/"},"modified":"2022-06-27T16:36:41","modified_gmt":"2022-06-27T14:36:41","slug":"is-it-necessary-to-go-through-rebranding","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/is-it-necessary-to-go-through-rebranding\/","title":{"rendered":"Is it necessary to go through Rebranding?"},"content":{"rendered":"\n<p><strong>Rebranding<\/strong> is the redesign of a brand\u2019s image. This strategic choice is accompanied by a considerable evolution concerning its products and services, <strong>a real change of direction.<\/strong><\/p>\n\n<p>The rebranding process can therefore include the change of:<\/p>\n\n<ul class=\"wp-block-list\"><li>The brand name<\/li><li>The logo<\/li><li>Signature<\/li><li>Advertising campaigns<\/li><li>Editorial line<\/li><li>The corporate Identity<\/li><\/ul>\n<p><\/p>\n\n<p>This decision is most often accompanied by the redesign of your website, it is a new era for your team. This type of choice allows you to reshape your image, if it has been the victim of <strong>bad buzz.<\/strong><\/p>\n\n<p>If you want to last over time, this step is <strong>essential<\/strong>, the world is constantly changing and you must adapt. Before making any changes, establish the actions to be taken:<\/p>\n\n<ul class=\"wp-block-list\"><li>What image do we want to send out? <\/li><li>What is our new positioning? <\/li><li>Carry out a team brainstorming session.<\/li><li>Choose a service provider or communications agency.<\/li><\/ul>\n<p><\/p>\n\n<p>It is essential to ask yourself if this is the right time, what the objectives are and how to achieve them.&#13;\n&#13;\n<\/p>\n\n<p><strong>Aging brand image? Our experts will be happy to carry out your rebranding!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding is the redesign of a brand\u2019s image. This strategic choice is accompanied by a considerable evolution concerning its products and services, a real change of direction. The rebranding process can therefore include the change of: The brand name The logo Signature Advertising campaigns Editorial line The corporate Identity This decision is most often accompanied [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":30872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-31055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is it necessary to go through Rebranding? - D\u00e9clic Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.declic-communication.fr\/en\/is-it-necessary-to-go-through-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is it necessary to go through Rebranding? - D\u00e9clic Communication\" \/>\n<meta property=\"og:description\" content=\"Rebranding is the redesign of a brand\u2019s image. 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