{"id":31165,"date":"2022-06-28T17:45:52","date_gmt":"2022-06-28T15:45:52","guid":{"rendered":"https:\/\/www.declic-communication.fr\/how-to-succeed-in-your-communication-strategy-thanks-to-personal-branding\/"},"modified":"2022-06-28T17:45:59","modified_gmt":"2022-06-28T15:45:59","slug":"how-to-succeed-in-your-communication-strategy-thanks-to-personal-branding","status":"publish","type":"post","link":"https:\/\/www.declic-communication.fr\/en\/how-to-succeed-in-your-communication-strategy-thanks-to-personal-branding\/","title":{"rendered":"How to succeed in your communication strategy thanks to personal branding?"},"content":{"rendered":"\n

Communication is evolving with social networks and more broadly with digital communication<\/strong>! Whether you are an employee or a freelancer, you are more than ever the showcase of your company and its skills.<\/p><\/p>\n\n

Putting the human<\/strong> back at the heart of communication has become very important. And personal branding<\/strong> fits perfectly into this movement. Companies that integrate this tool obtain clear and obvious results<\/strong>! And they do it quickly.<\/p><\/p>\n\n

In a society of image, form is essential. You must cultivate it by communicating about yourself in order to build your e-reputation.<\/p>\n\n

This article looks at personal branding, why you should use it and how to implement it! \n \n<\/p>\n\n

Definition of personal branding<\/h2>\n\n

Personal branding didn\u2019t start with the arrival of digital. It has grown! For example, we can cite personalities who have managed to handle it perfectly. This is a good way to introduce this practice and to get an initial idea of its scope.<\/p>\n\n

Steve Jobs<\/strong><\/h3>\n\n

Who<\/strong> -> Co-founder of Apple; he is one of the world\u2019s leading innovators and innovators of new technologies.<\/p>\n\n

Differences<\/strong> -> Consistent use of the same attire, complete with his round glasses and an inexpressive face.<\/p>\n\n

Squezzie<\/strong><\/h3>\n\n

Who<\/strong> -> The number 1 Youtuber in France, the French reference in video creation. He puts forward his creativity and energy in front of the camera.<\/p>\n\n

Differences<\/strong> -> Always smiling, he transmits his energy thanks to his easy laugh, his blond hair, his tattoos and his Japanese dog.<\/p>\n\n

Karl Lagerfeld<\/strong><\/h3>\n\n

Who<\/strong> -> Great couturier, he was a world reference in haute couture and fashion.<\/p>\n\n

Differences<\/strong> -> Known for setting several style trends and for always dressing in black and white, with a high, stiff shirt collar and dark glasses. \n \nWhat do these three people have in common? Their notoriety<\/strong> which is at the service of their company! We can talk about personal branding.<\/strong><\/p>\n\n

There are many definitions of personal branding. Here is what generally stands out:<\/p>\n\n

Personal branding is the art of managing one\u2019s image<\/strong> and developing one\u2019s reputation<\/strong> in order to be known and recognised for one\u2019s expertise, talents and personality. The objective is to become a reference<\/strong> in your field!<\/p>\n\n

Personal branding is everywhere<\/p>\n\n