Generating solutions

CRYOSCAN, a Lorraine-based start-up founded in 2011, specialises in the design, development and manufacture of customised experimental devices in the field of vacuum, ultra-high vacuum and cryogenics. It is backed by a major research institute on materials, nanosciences and plasmas: the Jean Lamour Institute. The start-up is currently working with references such as the Ecole Polytechnique – Palaiseau, the IS2M in Mulhouse or the INSA Lyon…

Our agency Déclic Communication has accompanied CRYOSCAN since its beginnings, 10 years ago.

The launch of a start-up is always an event. Selling and giving a dynamic and attractive image to its project: these are the challenges of these new companies. To do this, our agency has developed an effective Marketing and Communication strategy for CRYOSCAN.

The objectives? To activate the levers of growth by moving from a passive

from a passive commercial approach to an active strategy of conquest and development, to structure the company’s product and service offer to its customers and to develop its image and visibility with all its targets in France and internationally.

Within this framework, after analysis and study, our team created the visual identity of the Start-Up and designed a series of communication supports.

An event was also organised for its 5th anniversary, with the aim of making the company, its activities and its evolution better known to its stakeholders, in particular clients and prospects.

From the development of communication concepts to the creation of a relevant and homogeneous corporate identity

After discussions, research and creative sessions, the commercial slogan «Solution Generator» was chosen to complement the business signature «Solutions for cryogenics and ultra-high vacuum». In collaboration with the technical team, we were able to write the sales pitches according to the targets (Laboratories, Integrators, Industries…).

Our graphic designers then created a relevant and homogeneous graphic charter based on the creative sessions carried out beforehand in collaboration with our client. Consistency is one of the basic notions in communication, and is fundamental in the framework of a communication campaign.

All the promotional materials for the start-up’s activities and products were then created.

Bilingual French/English 360° marketing and communication concepts

Our various studies and analyses revealed that potential customers lacked information about the company’s products and services. Our Déclic team therefore designed a series of corporate communication documents and product and service sheets in French and English. We chose to involve the reader by addressing them directly (use of «you», «your») to highlight the possibility of partnership between the company and its clients in the realisation of projects. All this documentation is also accessible via the CRYOSCAN website.

A website has been developed in a modern, high-tech graphic line and in compliance with the graphic charter created. It is accessible in French and English in order to be visible internationally and to allow the company to develop on other markets. This allows the company to be understood and to make its products known throughout the world.

To increase the notoriety and the network of the Start-Up, our graphic designers have designed stands, in particular an umbrella stand and a communication kit to present CRYOSCAN, its products and services at trade fairs. Their presence at these events allows them to create contacts and relationships with their partners, prescribers and clients. The aim of these exchanges is to generate sales in the long term.

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5 years later… Happy Birthday Cryoscan!

To celebrate CRYOSCAN’s 5th anniversary, our agency organised a tailor-made event in collaboration with the company! This anniversary was an excellent opportunity to meet all the stakeholders and to establish the relationship marketing of the company. The 5-year event increased the company’s goodwill and supported its business development. It was also an opportunity to create a break from the daily routine, to establish a privileged tête-à-tête and to develop a dynamic, young and human image.